Hadley's inspiration for not only her business, but also her business's purpose came after 9/11. Hadley felt propelled to channel the chaos going on politically, economically, and socially into something positive and uplifting. In January 2002, after several years of working in marketing and public relations for textile and fashion companies, Hadley Pollet launched her own line of belts made with copyrighted textiles that conveyed hope and happiness.
Hadley’s intent since day one has always been to inspire women to radiate the power of kindness despite the ongoing negativity in our world. The brand represents self-expression, empowerment, and confidence by igniting an emotional desire for women to feel spiritually uplifted when dressing. Each piece in the line is intended to “exude an outfit” while propelling women to express their individuality, wholeheartedly. Her hope is that every day, women wake up and dress as their spiritual selves, shining brightly for all the world to enjoy.